Year:2017
Client: Nike
Production: Ditroit

Nike - Riccardo Tisci

We were tasked with reworking some elements of contemporary pop culture to reinterpret the AF1, to mark the undeniable bond between sports and the high-end street style of Riccardo Tisci.

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These visual reproductions were featured in “We believe in the power of love” a short movie shot by Luca Finotti for the Dunk Lux campaign.

 

The frames we crafted were all explorations on the most common millennials’ pop culture topics: from sports to fashion, from fast food to sexuality.

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