Working with the good people at BBH London and Futuredeluxe – Our latest spot for the launch of Absolut’s 2018 limited edition Love bottle.
Taking hate signs from protests across three continents and using a process called de-inking to remove the ink and instead use it within the manufacturing process to print a message of Love onto each individual bottle.
Client - Absolute
Agency - BBH London
Designed, directed and produced by FutureDeluxe
Audio - Zelig Sound