NBC Universal International Networks recently briefed us at Futuredeluxe to create a set of motion based idents as part of the global brand refresh for its flagship, general entertainment channel – UNIVERSAL TV.
The refresh delivers a bold, new contemporary brand identity across all linear, digital and social platforms – including a new logo, typeface and fresh colour palette. The channel’s evolved brand proposition continues to highlight that characters are at the heard of great storytelling.
Unused design work created during the early stages of development.
Art Direction: Cristian Acquaro
Design and Animation: Cristian Acquaro, Marcel Piekarski
Client – NBC Universal International Newtorks
Agency – Red Bee
Sound Design – Zelig Sound