Year:2021
Client: Fender
Production: ManvsMachine

Fender Acoustasonic - The Sonic ShapeShifter

Global guitar masters Fender approached us with the task of introducing their new game-changing guitar - The Acoustasonic Jazzmaster.
Revolving around the guitar's innovative new 'Blend Knob', we designed, directed and animated a mind-bending journey of sound and vision that showcases the boundless sonic capabilities and impeccable design and craftsmanship of this truly ground-breaking guitar.

Fender_Acoustasonic_Sh05_Ca_v03AB

Look developement for Fender Acoustasonic. First look which then became the core focus for the Art Direction of the campaign.

 


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Fender_Acoustasonic_rnd_CaV15
Fender_Acoustasonic_Twist_CloseUp_Ca_v02
Fender_Acoustasonic_Twist_CloseUp_Ca_v08
Fender_Acoustasonic_Twist_CloseUp_Ca_v07b
Fender_Acoustasonic__BG_Ca_v12
Fender_Materiality_ca09
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Fender_Materiality_ca06
Fender_Acoustasonic_60rnd_FoamDistortion_CA01
Fender_Acoustasonic_60rnd_FoamDistortion_CA04
Fender_Acoustasonic_60rnd_Foam_Ca12_0050
Fender_Acoustasonic_60rnd_soundPanel_Ca04_CU_16_9