Fender Acoustasonic - The Sonic ShapeShifter

Global guitar masters Fender approached us with the task of introducing their new game-changing guitar - The Acoustasonic Jazzmaster.
Revolving around the guitar's innovative new 'Blend Knob', we designed, directed and animated a mind-bending journey of sound and vision that showcases the boundless sonic capabilities and impeccable design and craftsmanship of this truly ground-breaking guitar.

Look developement for Fender Acoustasonic. First look which then became the core focus for the Art Direction of the campaign.