Year:2021
Client: Fender
Production: ManvsMachine

Fender Acoustasonic - The Sonic ShapeShifter

Global guitar masters Fender approached us with the task of introducing their new game-changing guitar - The Acoustasonic Jazzmaster.
Revolving around the guitar's innovative new 'Blend Knob', we designed, directed and animated a mind-bending journey of sound and vision that showcases the boundless sonic capabilities and impeccable design and craftsmanship of this truly ground-breaking guitar.

Fender_Acoustasonic_Sh05_Ca_v03AB

Look developement for Fender Acoustasonic. First look which then became the core focus for the Art Direction of the campaign.

 


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Fender_Acoustasonic_Twist_CloseUp_Ca_v02
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