Fender Acoustasonic - The Sonic ShapeShifter

Global guitar masters Fender approached us with the task of introducing their new game-changing guitar - The Acoustasonic Jazzmaster.
Revolving around the guitar's innovative new 'Blend Knob', we designed, directed and animated a mind-bending journey of sound and vision that showcases the boundless sonic capabilities and impeccable design and craftsmanship of this truly ground-breaking guitar.

Look developement for Fender Acoustasonic. First look which then became the core focus for the Art Direction of the campaign.

Services

Art Direction
Design
MotionDesign
Animation 3D
Animation 2D

Locations

Milan
London

Clients

Apple/Absolut/Armani/Axn/Bang&Olufsen/BBC/Fendi/Gucci/MTV/Nike/

Contact


Phone: +44 (0) 78 9581 9846
Email: chri.acquaro@gmail.com
Twitter: @christripes

© Cristian Acquaro
ArtDirection & Design

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