The Bubbleverse

We worked closely with Nike to expand their Kidvision brand system and develop an array of Air Max inspired assets such as a bubble typeface, a graphic library and an array of aerated characters.

The brand system celebrates both the innovation of Air Max as well as sparking kids’ imagination and illustrating a light approach to life when wearing Air Max shoes — fun with a healthy dose of surrealism.

Nike approached us to bring Kidvision to the world of Air Max as well as introducing their first kids only air innovation, The Air Max Motif.